Naming Your Startup: 5 Rules for a Domain That Sticks
Five practical rules for choosing a domain that's short, brandable, and easy to remember — without overthinking it.
1. Keep it under eight characters when possible. Short names are easier to type, easier to remember, and easier to fit into a logo.
2. Say it out loud. If you have to spell it for someone over the phone, the name is already costing you customers.
3. Avoid numbers and hyphens. They cause confusion in handoffs and look unprofessional in marketing material.
4. Pick a name that grows with you. A descriptive name ("BostonPlumbing") locks you in. A brandable name ("Pulse") doesn't.
5. Lock it down quickly. Premium names move fast. If a domain is available today, that doesn't mean it will be next week.
A short, brandable name also quietly helps your SEO — not as a direct ranking factor, but through higher click-through, more brand searches, and easier link acquisition. We unpack the mechanics in does a domain name affect SEO in 2026?.
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